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Why ‘Control Issues’ Are Actually Your Competitive Advantage in Marketing
Rewrite 8:57 pm There’s a lie circulating in modern marketing culture. “A great marketer delegates everything.” I disagree. Most brands underperform because their Marketing Directors abdicated control before they…
4 min read
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11 Reasons Doing More Marketing Is Usually the Wrong Call at This Stage
There’s a moment in many growing companies where the instinctive answer to almost everything becomes: do more. More campaigns. More channels. More content. More spend. Founders usually don’t…
4 min read
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8 Unintentional Marketing Mistakes Founders Make
8 Unintentional Marketing Mistakes Founders Make Most founders don’t sabotage their marketing. They exhaust it — through perfectly reasonable behaviour that made sense earlier and quietly stopped working…
4 min read
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10 Questions Every CEO Should Be Asking Their Marketing Team (and Usually Isn’t)
Most CEOs ask their marketing team some version of the same questions. “How are leads looking? What’s converting? What’s the ROI?” These aren’t bad questions. They’re just incomplete.…
4 min read
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9 Things I Look for in the First 30 Days as a Fractional CMO
When I step into a company as a Fractional CMO, I’m not trying to impress anyone with activity. I’m trying to understand what’s actually going on. The first…
4 min read
